Prodigy Fashion History Polo Shirt Rob Pyjama

HISTORY - clothing male brand

We are a Clothing male brand, with more than 49 years of experience.


TRADITION

HISTORY

A story that already counts 3 generations!


Prodigy Fashion Logo
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THE ORIGIN

OF CREATION

PRODIGY
José Braga Prodigy Fashion

1972

THE BEGINNING
Henrique Braga founded Prodigy in 1972 and developed a highly successful business model that has stood the test of time.

He created the iconic Polo line that has been the cornerstone of the brand for the last four decades.

Prodigy Fashion History Campaign

Prodigy Fashion History installations1990

THE INTERNATIONALIZATION

In 1990, Mr. José Braga, the son of the founder assumed the leadership and control of the company with a clear vision to take the Prodigy brand to the next level.
With a renewed drive and vigor, the brand was well placed to be positioned as a leading clothing line with an international appeal. This new era of global expansion was designed to win over customers from all over the world and enhance the growing reputation of the company.

1995

A STRONG PRESENCE IN GERMANY

The commercial strategy of the Prodigy brand at the time was to position itself as a leading men’s clothing line in the European textile market.
During this period Germany was the principal market for the brand, as well as France, Spain and England. The Prodigy brand was also exported to other European markets that include Ireland and Greece.
Prodigy Fashion History Germany

Prodigy Fashion History Retail1996

RETAIL

It was the beginning of the expansion to major retail companies, such as El Corte Inglés.


2000

THE IMPROVEMENT OF THE PRODIGY BRAND

This period was one of stability and prosperity for the company, with its clothing lines readily available at major retail outlets in major European cities.
After conquering the European textile market, the new millennium ushered in the brand’s vision of expansion to other regions of the world.
Prodigy Fashion Improvement

clothing male2017

THE DIGITAL ERA

2017 marked the beginning of our online store and e-commerce platform.
The goal of the e-commerce platform is to bring the Prodigy brand closer to our customers by interacting directly with them and breaking all barriers in the process. We deliver clothing that answers their need for quality, comfort, elegance and style. You can order your clothing online today and have them delivered in quick time and at your convenience.