Prodigy Fashion History Polo Shirt Rob Pyjama

HISTORY - clothing male brand

We are a Clothing male brand, with more than 49 years of experience.


TRADITION

HISTORY

A story that already counts 3 generations!


Prodigy Fashion Logo
caravela.png

THE ORIGIN

OF CREATION

PRODIGY
José Braga Prodigy Fashion

1972

THE BEGINNING
Henrique Braga was the founder of Prodigy with a sustainable model of business since ever.

Have created the polo´s line, that has been the icon of the brand since the beginning.

Prodigy Fashion History Campaign

Prodigy Fashion History installations1990

THE INTERNATIONALIZATION

At 1990 the management of the company was totally assumed by Mr. José Braga, son of the founder.
The company starts to get new directions throw the external market and beginning a new challenge to conquer as much notability as he could. It was an era of expansion.

1995

THE STRONG PRESENCE AT GERMANY

With a strong bet at the Prodigy brand on the European market, allied to a defined comercial strategy, the Prodigy assume an important position at the textile market in Europe.
The principal market at those times was Germany, beside the strong presence in other markets like France, Spanish and England. At the same time Prodigy brand start, also, to export in Greece and Ireland.
Prodigy Fashion History Germany

Prodigy Fashion History Retail1996

RETAIL

It was the beginning of the expansion to major retail companies as El Corte Inglés.


2000

THE IMPROVEMENT OF THE PRODIGY BRAND

After the entrance at the new markets by almost all Europe, at 2000 we assist to the continuous expansion of the brand at the foreign territory.
The Prodigy brand conquer more retail clients, with stores at strategically points of the mains cities of Europe and the order requests were bigger than before.
There was a period of stability and prosperity for the brand and for the company.
Prodigy Fashion Improvement

clothing male2017

THE DIGITAL ERA

The beginning of the online store was in 2017.
With the goal of finish any distance between Prodigy and the final client, the brand decided create sales throw the e-commerce so we could get closer to your clients.
With an exigent logistic strategy, the brand delivers more than clothes, but style committed with quality.