We are a Clothing male brand, with more than 49 years of experience.
A story that already counts 3 generations!
THE ORIGIN OF CREATION PRODIGY
THE BEGINNING Henrique Braga was the founder of Prodigy with a sustainable model of business since ever.
Have created the polo´s line, that has been the icon of the brand since the beginning.
At 1990 the management of the company was totally assumed by Mr. José Braga, son of the founder. The company starts to get new directions throw the external market and beginning a new challenge to conquer as much notability as he could. It was an era of expansion.
THE STRONG PRESENCE AT GERMANY
With a strong bet at the Prodigy brand on the European market, allied to a defined comercial strategy, the Prodigy assume an important position at the textile market in Europe. The principal market at those times was Germany, beside the strong presence in other markets like France, Spanish and England. At the same time Prodigy brand start, also, to export in Greece and Ireland.
It was the beginning of the expansion to major retail companies as El Corte Inglés.
THE IMPROVEMENT OF THE PRODIGY BRAND
After the entrance at the new markets by almost all Europe, at 2000 we assist to the continuous expansion of the brand at the foreign territory. The Prodigy brand conquer more retail clients, with stores at strategically points of the mains cities of Europe and the order requests were bigger than before. There was a period of stability and prosperity for the brand and for the company.
THE DIGITAL ERA
The beginning of the online store was in 2017. With the goal of finish any distance between Prodigy and the final client, the brand decided create sales throw the e-commerce so we could get closer to your clients. With an exigent logistic strategy, the brand delivers more than clothes, but style committed with quality.